According to bloomberg, the Ford motor company's chief financial officer, Bob is g (Bob Shanks) said on Wednesday, once the company start production Lincoln models in China later this year and next year production Ford Explorer (Ford Explorer sport utility vehicle (SUV), the company will be "significantly" reverse its losses of business in China.
　　Mr. Shanks will step down as ford's chief financial officer on June 1. "The business model built to build every model in China is a huge step forward," he told the Goldman Sachs industry conference in New York. "China has lower raw material costs, lower Labour costs and we can be closer to the market in terms of consumer demand."
　　To turn a loss into a profit, Lincoln will mass-produce all models in China except the navigator
　　Ford has struggled in China because of aging product lines in the market. Meanwhile, compared with general motors and Volkswagen, ford's localized production level in China is also low.
　　In the first quarter of this year, ford sold 136,000 vehicles in China, down 35.8 percent year-on-year, with a loss of 128 million us dollars. But China, the world's largest market, is crucial to ford's $11bn restructuring under chief executive Jim Hackett.
　　Mr Shanks said all the problems the company had in China last year were related to the ford brand, not Lincoln, which was popular with Chinese consumers. The Lincoln brand is ford's only bright spot in the Chinese market. Ford sold a record 55,315 Lincoln models in China in 2018, with Navigator SUV sales surging 84 percent.
　　To turn a loss into a profit, Lincoln will mass-produce all models in China except the navigator
　　The luxury brand has grown rapidly despite heavy tariffs on imported cars. Mr Shanks said ford would start producing the Lincoln Corsair small SUV in China later this year and would eventually produce all new models in the country except the navigator.
　　Ford is trying to reverse a slide in corporate profits while preparing the 116-year-old carmaker for the future of electric and self-driving cars. The collapse of the Chinese business is one of the most serious reversals of ford's fortunes. In 2018, ford lost $1.1 billion in the asia-pacific region, mostly in China.
　　Mr Shanks said ford hoped to rebuild the market by introducing 30 new models over the next three years and returning dealers to profitability.
　　To turn a loss into a profit, Lincoln will mass-produce all models in China except the navigator
　　At present, ford in the Chinese market is gradually moving toward the formal. In October, ford announced that it would rank China alongside North America as its two core markets. Ford China upgraded to a stand-alone business unit; The upgraded ford China will report directly to global headquarters. In April this year, ford launched the "ford China 2.0" strategy, announcing a new business promotion plan to accelerate the company's business transformation and focus on the Chinese market.
　　Ford China is actively building a brand new image of ford, and at the same time, China as Lincoln's global strategic high point. Over the next three years, ford will launch the product 330 program to launch more than 30 new ford and Lincoln models (including 10 new energy models) designed specifically for Chinese consumers.
　　Source: sina automobile (dongguan oneness filtration technology co., LTD.)